HEIDI & JAMES DESIGN EXHIBITION #1

Behind the Scenes

HEIDI & JAMES DESIGN EXHIBITION #1
19/11/2015 Véronique Le Fort
HEIDI & JAMES DESIGN EXHIBITION #1

Our first design exhibition has recently ended and we are glad to have had the opportunity to meet enthusiastic visitors. Presenting design objects created by the designers we represent is undoubtedly one of the best parts of our project. From selecting the pieces to the final setup, it is a marathon and all about teamwork. Follow us for a little tour behind the scenes!

When the idea of creating a brand that would promote a refined selection of contemporary furniture developed by up-and-coming designers came up, two elements were essential to us: One: keeping the main focus on designers’ ideas, skills and personalities to enable everyone to truly understand the raison d’être of the objects. Two: finding a way to gather audience, design objects, designers and Heidi & James as often as possible, without having a traditional boutique. Challenging!

We are lucky to represent designers who understood right away our approach of combining a website with temporary exhibitions. This allows us to focus on the designers’ work whilst displaying it regularly. We also have the privilege to be surrounded by amazing partners, which make this project possible. The first step was to come up with the exhibition’s composition, choosing the design pieces, their version and arrangement. Unlike our initial suspicions, that exercise was straightforward! Because each object had a unique personality, it integrated itself very precisely in the whole.

HEIDI & JAMES DESIGN EXHIBITION #1
Arbor Chair by Tom Raffield, Swarm lamp by Jangir Maddadi, Circus coffee table by Marlo & Isaure
HEIDI & JAMES DESIGN EXHIBITION #1
Lean Man console by And Then Design, Vases by Taz Pollard, Grace coffee table by Jangir Maddadi, Cement Tiles rug by Marlo & Isaure
HEIDI & JAMES DESIGN EXHIBITION #1
Skipper floor lamp in ash by Tom Raffield
HEIDI & JAMES DESIGN EXHIBITION #1
Stem vases, Drainpipe vases and Bucket vases by Taz Pollard

Of course we had to proceed step by step to get to the above result.

Once the material arrived, Heidi & James had to give a try to different jobs they had no or little experience of. From van drivers (without any bumps!), to efficient removal men and savvy electricians, nothing could stop us!

Of course, there were a few surprises along the way. The best one (or the worst one, depending on one’s state of mind at the very moment, was the three cube metres of polystyrene snow that buried us as we were unpacking. It took us a good three hours to get rid of it (not to worry we made sure it won’t happen to you). Finding a few bits with us back in London has already transformed into a sweet souvenir.

As mentioned above, this exhibition was possible thanks to great teamwork. Last spring we approached the idea with the Voisins team whose space and philosophy seemed to perfectly match. The location combines a well-dimensioned coworking space and a very nice café welcoming you from breakfast until evening drinks. Motivated by a shared enthusiasm, we regularly exchanged on the development of the project to complete it successfully.

HEIDI & JAMES DESIGN EXHIBITION #1

Catnuss took care of the scenography. This expert Geneva-based studio is for instance behind the “Streelight Orchestra” installation that featured streetlights transmitting a classical music concert at the Fête de la Musique 2015. We have known each other for years and go from one design fair to the next together whether it is London, Paris or Milan. Their expertise and creativity are impressive and the concept of the exhibition came to life quickly. With them everything is in the details, from selecting the materials to preparing the copper tubes, everything matches harmoniously to highlight the selected design objects.

HEIDI & JAMES DESIGN EXHIBITION #1

Finally, there were all these useful hands that joyfully supported us and that we can’t thank enough.

It was a pleasure to organise this first exhibition and the great feedback we received is reinforcing our idea of combining a website with temporary exhibitions which is fantastic!

We look forward to welcome you again soon to share beautiful objects of contemporary design.

Heidi & James