THE VERY FIRST POST

THE VERY FIRST POST
30/07/2015 Véronique Le Fort

This summer we are working hard at Heidi & James to be ready to launch our project this autumn. So while our website is under construction, let’s properly introduce ourselves.

Heidi & James curate contemporary furniture and accessories which we carefully select from up-and-coming designers based in the UK and in Switzerland (though sometimes we venture further afield when a piece is too good to ignore). You will be able to read all about our design objects on our website and hear more at our events which we will regularly host in Switzerland.

So that’s who we are and that’s what we do.

But let’s rewind the last few months.

We’ll be honest, it has taken us quite a while to get to this point. First, we had to take the brave (or naive) step and leave our big London-based design agency to fully embrace this new adventure. Having had the project in mind for a long time, we knew exactly where we wanted to go. But making it a reality was still a huge challenge to be tackled.

THE VERY FIRST POST

Fortunately, we have had sudden moments of illumination where solutions seemed to appear out of nowhere. In terms of our name, we were stuck for quite a while on very generic ideas, which caused lots of head scratching and beard stroking. But when we finally hit on the name it was a moment of pure bliss and excitement. Our collaboration with inspired and brilliant graphic designers who were able to bring to life our name was another sign that we were on the right path.

More than anything else, it was meeting so many talented designers at design fairs and elsewhere. Seeing their studios, discovering their work and getting to know them better made us very quickly realise that we shared a similar vision of contemporary design. Their talent and creativity left us speechless and today we are extremely proud to be representing them.

THE VERY FIRST POST

So, yes, the more time passes – races by, would be more appropriate – the more the pressure on us rises as there is still lots to do. But, equally, it means we’re getting closer to being able to meet you and show you these brilliant designs.

We can’t wait and hope to see you very soon,

Heidi & James

Ps. This project is the brainchild of Véronique Le Fort. Raised in Geneva, and having worked in Schaffhausen and Zurich, she now lives in London. She fell into contemporary design at a young age thanks to the sharp eyes of her parents. Convinced that great design makes life better and that meaningful furniture can accompany us for decades in good days and bad, she has decided to share the stories and inspiration of the designers she collaborates with. Feeling at home in both Switzerland and the UK, it seemed an obvious step to mix her love for the two countries with her passion for design – shown nowhere more clearly than in the name Heidi & James!